Marketing musings you'll likely never read

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By Mike Birt April 1, 2025
Why Identifying Your Audience Is the First Step to Marketing That Works
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By Mike Birt March 31, 2025
Why So Many Small Businesses Struggle With Marketing Strategy
Image of the internet minute from localiq.com on blog post You're competing with an internet minute
By Mike Birt March 27, 2025
What Happens in 60 Seconds Online?
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By Mike Birt March 25, 2025
Why Trust Beats Gimmicks Every Time
featured image for blog post on r2itm.com Why Marketing Gimmicks Are Used
By Mike Birt March 23, 2025
The Gimmick Dilemma: Why Brands Keep Using Tricks
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By Mike Birt March 20, 2025
Understanding the Role of a Fractional CMO
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By Mike Birt March 18, 2025
The Role of Marketing Strategy in Business Success
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By Mike Birt March 16, 2025
The Evolution of the 4 P's
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By Mike Birt March 13, 2025
The Three Key Differences Holding You Back
featured image for blog post your competition gets a vote on r2itm.com
By Mike Birt March 11, 2025
Your Marketing Plan Doesn’t Exist in a Vacuum
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