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Marketing musings you'll likely never read
When You Market to Everyone, You Market to No One
By Mike Birt
•
April 1, 2025
Why Identifying Your Audience Is the First Step to Marketing That Works
Why Small Businesses Struggle With Marketing Strategy
By Mike Birt
•
March 31, 2025
Why So Many Small Businesses Struggle With Marketing Strategy
You’re Competing with an Internet Minute: Why Consistency is Everything in Marketing
By Mike Birt
•
March 27, 2025
What Happens in 60 Seconds Online?
There Are No Tricks in a Real Marketing Strategy
By Mike Birt
•
March 25, 2025
Why Trust Beats Gimmicks Every Time
Why Marketing Gimmicks Are Used (Even If Everyone Claims to Hate Them)
By Mike Birt
•
March 23, 2025
The Gimmick Dilemma: Why Brands Keep Using Tricks
What Is a Fractional CMO, and When Does Your Business Need One?
By Mike Birt
•
March 20, 2025
Understanding the Role of a Fractional CMO
Why Marketing Strategy Is Important for Businesses
By Mike Birt
•
March 18, 2025
The Role of Marketing Strategy in Business Success
The 4 P's of Marketing
By Mike Birt
•
March 16, 2025
The Evolution of the 4 P's
Why Is My Competition Bigger Than Me?
By Mike Birt
•
March 13, 2025
The Three Key Differences Holding You Back
Your Competition Gets a Vote Too: Why You Need a Competitive Marketing Strategy
By Mike Birt
•
March 11, 2025
Your Marketing Plan Doesn’t Exist in a Vacuum
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