The Marketing Compass:

Your Strategic Starting Point

A free guide to help you define your audience, clarify your offer, and pick the right marketing channels - before you waste time and money.

✅ Find your right-fit customers

✅ Align your message with their mindset

✅ Identify the best channels to reach them

✅ Build a strategy you can actually execute

Why Most Founders Waste Time on the Wrong Marketing

In under 60 seconds, here’s why this guide exists — and how it’ll save you time, money, and headaches.

Skip the video? Just grab the free guide →

Inside the Guide: What You’ll Learn

• The 5-part framework for setting a smart, scalable strategy
• How to figure out exactly who your best customers are
• The only 4 things to focus on before you touch a marketing channel
• Simple worksheets to put your strategy in motion
  

Who This Is For

• Founders launching something new
• Marketers unsure where to focus
• Operators trying to clarify the plan
• Anyone tired of shiny-object marketing tactics

Created by Round 2 It Marketing

At Round 2 It Marketing, we have a proven track record of turning six-figure businesses into seven-figure powerhouses. We specialize in strategic, data-driven marketing designed for real, measurable growth. From brand strategy to customer acquisition and retention, we focus on sustainable success without the fluff—just smart marketing that delivers results.

Co-founded by Mike Birt and Nada Djuric, Round 2 It is built on years of hands-on experience growing brands, scaling revenue, and navigating the ever-changing marketing landscape. We know what works, what doesn’t, and how to adapt strategies to drive real business impact.

Ready to Chart Your Course?