You’re Competing with an Internet Minute: Why Consistency is Everything in Marketing

What Happens in 60 Seconds Online?

Every single minute of every single day, your potential customers are being bombarded with content, ads, messages, videos, and updates. According to LocaliQ’s Internet Minute, here’s what happens in just 60 seconds online:

• Over 5.9 million Google searches
• 347,000 people scrolling Instagram
• 66,000 photos uploaded to Instagram
• 12 million iMessages sent
• 6 million people shopping online
• 1 million hours of video watched on YouTube

This is what your business is up against every minute. If you’re not showing up consistently, clearly, and often, you are not just being forgotten. You may have never registered in the first place.

Why Inconsistent Marketing Doesn’t Work

Many businesses treat marketing like a faucet. They turn it on when things slow down and off when they get busy. Or they try something once, get frustrated when it doesn't work immediately, and quit. Then later, they try again when sales dip or when they remember they should be marketing. Sometimes they forget to post at all, going days or even weeks without showing up, followed by a short burst of content that quickly fizzles out. None of this leads to consistent results. In today’s digital landscape, inconsistency is the fastest way to get ignored.

When you disappear for weeks or months at a time, the audience you worked so hard to attract moves on. And worse, when you pop back in, they don’t remember you. Or worse, they don’t trust you.

Marketing is about momentum. When you pause, you lose it. And regaining that momentum takes far more effort than it does to maintain it in the first place.

Consistency Builds Recognition and Trust

In a noisy, saturated market, your audience needs to see your message repeatedly before it sticks. Consistent marketing:

• Reinforces your message
• Builds familiarity with your brand
• Increases credibility and trust over time
• Keeps you top of mind when it matters

It’s not just about being seen. It’s about being remembered.

The brands that win are not always the loudest or flashiest. They are the ones that show up week after week, month after month, saying the same thing in ways that connect with their audience.

Why You Can’t Afford to “Disappear”

When your brand stops showing up, your audience does not just wait around. They keep scrolling, keep watching, keep engaging with someone else.

And in a world where over 6 million people shop online every minute, you are not just losing visibility. You are losing potential revenue.

The absence of your message means the presence of someone else’s.

What Showing Up Looks Like

You don’t need to post every hour. But you do need a sustainable strategy that ensures you are showing up:

• With consistent messaging
• On the platforms your audience uses
• At a frequency you can maintain
• With content that speaks to your customer’s needs

Even showing up once or twice a week can build traction if done consistently over time.

It’s not about doing the most. It’s about doing it reliably and with a plan.

Final Thought: In the Chaos of the Internet, Strategy Wins

The internet doesn’t slow down. The volume of activity isn’t going to decrease. If anything, it will only become harder to break through.

That’s why you need a marketing strategy rooted in clarity, consistency, and long-term execution. Because the brands that stay in the game are the ones that keep showing up, even when no one seems to be watching.

If you want help creating a strategy that keeps your business visible, trustworthy, and remembered, schedule a free discovery meeting with our team (book a call here).