You’re Closer Than You Think. You Just Need a Clearer View.
73% of business owners don't feel confident in their marketing strategy.
It’s not always because you don’t have one. But when you’re deep in the day-to-day, it’s hard to see what’s not working or where the real opportunities are.
If that’s you, you’re not alone. And you’re not wrong to feel frustrated. Most marketing falls flat because there’s no real strategy behind it. Just scattered efforts, wasted time, and money that doesn’t lead to growth.
If any of this sounds familiar, Round 2 It Marketing can help:
- You've invested in marketing, but growth feels stuck
- Your strategy worked once but isn’t getting results anymore
- You're struggling to explain your value to the right customers
- You're doing too many things without knowing what actually works
- You’re ready for growth but need a clear, focused path forward
We bring a fresh perspective grounded in real experience. We've worked with businesses across industries, seen what works and what doesn't, and know how to spot the blind spots holding you back.
We help you clarify your audience, sharpen your message, and build a strategy that actually leads to growth. No fluff. No guesswork. Just strategic thinking and execution that moves your business forward.
Free Download: AI-Powered Marketing Strategy Guide
Most business owners waste money on marketing that doesn’t work.
This guide gives you a clear strategy built for growth, and it’s powered by AI to make the process faster and easier.
✔ Get more of the right customers
✔ Stop guessing and start growing
✔ Avoid the mistakes that slow you down
Simple. Actionable. Built for results.
If you're ready to grow, start here.
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$80M+
Revenue Generated
1B+
Social Impressions
12M+
Followers Managed
9.5M+
Email List Size
Our services
STAAR Approach: 360-degree Strategy
Beyond One-Dimensional Strategies:
A Holistic Path to Success
At R2ITM, we don’t believe in fragmented marketing tactics. Our STAAR methodology takes a comprehensive approach, ensuring that every aspect of your business works in synergy to drive sustainable growth. From strategic planning to brand awareness, customer acquisition, and retention, we provide the full-circle support your business needs to thrive.
How STAAR Works
Each component of our approach reinforces the others, creating a powerful cycle of revenue growth and long-term success. By understanding your customers, reaching them effectively, educating them about your brand, inspiring action, and turning them into loyal advocates, STAAR transforms your business from the inside out.
Strategy:
The Foundation of Success
A strong marketing strategy is the backbone of growth. We dive deep into your business goals and target audience to craft a tailored plan that aligns every marketing effort with your objectives.
Awareness:
Building a Recognizable Brand
Through engaging content on social media and your website, we capture attention and establish thought leadership. From blog posts and infographics to videos and interactive content, we keep your audience informed and engaged.
Acquisition:
Converting Interest into Action
With targeted brand awareness campaigns and strategic outreach, we help you generate quality leads and increase conversions—translating engagement into measurable business growth.
Retention:
Cultivating Long-Term Loyalty
Acquiring a customer is just the beginning. Our retention strategies focus on nurturing relationships, enhancing customer experiences, and driving repeat business, ensuring long-term success and increased lifetime value.
Content Marketing
Be Seen, Be Remembered, Be Chosen
Content is the foundation of every successful marketing strategy. If you want to run ads, you need content. Want to rank on Google? You need content. Want to grow your audience on social media? Content. You don’t just need a little. You need a lot. Consistent, high-quality content is the difference between being invisible and being the brand your customers choose.
At Round 2 It Marketing, we take a strategic approach to content creation. We analyze your business, your audience, and what motivates them to buy. Then, we craft a content strategy designed to put your brand in front of the right people at the right time so you are not just seen, you are remembered.
Our Content Marketing Services
Video Content
- Chicago-Based Video Production – If you are local, we will produce professional video content to showcase your brand.
- Remote Video Editing – Not in Chicago? Shoot your own footage, and we will turn it into polished, high-impact content.
- Short-Form Video Repurposing – Transform long-form content like podcasts, webinars, and interviews into bite-sized clips for TikTok, Reels, and YouTube Shorts.
- User-Generated Content (UGC) Coordination – Source and edit authentic customer videos for powerful social proof.
- Animated Explainer Videos – Perfect for breaking down complex ideas in a visually engaging way.
- Case Studies & Customer Stories – Showcase real results through compelling video testimonials and brand stories.
Social Media Content
- Content Calendar Development – A fully planned posting strategy based on trends, engagement data, and your business goals.
- Custom Social Media Content – Graphics, captions, and videos designed to grow your audience and increase engagement.
- Thought Leadership Content – Ghostwritten LinkedIn posts and articles to position you as an industry expert.
- Quizzes & Assessments – Interactive content designed to engage your audience and generate leads.
SEO & Blogging
- SEO-Optimized Blog Content – Rank higher on Google and attract organic traffic with strategic blog articles.
- Cluster-Based SEO Strategy – Interconnected content designed to establish your authority in search rankings.
- Local SEO Content – Hyper-targeted content to help businesses rank in their specific city or region.
- AI-Enhanced SEO Content – Data-driven insights to maximize keyword strategy and ranking potential.
- Lead Magnets (eBooks, Guides, Whitepapers) – High-value downloadable content that positions you as an industry leader and captures leads.
- Engaging Newsletters – Keep your audience informed and engaged with regular, high-value email content.
If you're not creating content, you're invisible.
Paid Media
Scalable, Data-Driven Growth
Maximize your marketing ROI with expertly managed paid advertising. We specialize in Meta and Google Ads, helping DTC brands drive sales and B2B businesses generate high-quality leads for more complex sales cycles. Our approach goes beyond just running ads, we craft high-converting creatives, optimize campaigns for efficiency, and continuously analyze performance to ensure your budget is driving real results.
Whether you need to scale an eCommerce brand or attract and nurture leads for a high-ticket offer, our paid media strategies are designed to put your business in front of the right audience at the right time.
Let’s turn clicks into customers.
Email + sms marketing
Maximize Revenue, Build Loyalty, Reduce Costs
Your email and SMS marketing should do more than just send messages—it should drive revenue, build customer loyalty, and lower acquisition costs. We help businesses create and execute high-converting campaigns and strategic automated flows that turn subscribers into repeat customers.
Our approach goes beyond generic blasts. We develop targeted, data-driven campaigns designed to increase engagement, boost conversions, and enhance customer lifetime value. Whether it’s a welcome sequence that nurtures new leads, abandoned cart reminders that recover lost sales, or VIP loyalty campaigns that keep your best customers coming back, we ensure every message is on-brand, personalized, and optimized for results.
Stop leaving money on the table. Let’s turn your email and SMS lists into consistent revenue drivers.
FAQs
This is the section they call frequently asked questions. We're to pretend that we are asked these questions all the time to the point we call them frequently asked. Really these are questions we anticipate you might ask. If you have a question that isn't on this list, feel free to reach out. Messaging us does not enter you in any way into any kind of marketing or email funnel. We'll just answer your question(s). If you want to meet, you can let us know. We try not to be annoying.
Should I hire in-house or work with an agency?
It depends on your business goals, budget, and needs. Hiring in-house can make sense if you need a full-time specialist, but it also means taking on the responsibility of managing that person. If you are not a marketing expert yourself, it can be difficult to know what to expect, what to track, or how to guide them effectively.
When you hire in-house, you are often bringing on a generalist—someone with broad marketing knowledge but not deep expertise in every area. With an agency, you get access to a team of subject matter experts across multiple disciplines for the same cost, or less, than hiring one full-time employee. Agencies also bring experience from working with a variety of businesses, so you benefit from tested and proven strategies rather than trial and error.
That said, we do believe in working toward the goal of bringing marketing in-house at some point. Whether you need help developing a strategy, executing campaigns, or structuring an internal marketing team for long-term success, we can support you at every stage.
Is a marketing strategy just posting on TikTok?
Not quite. While posting on TikTok or any platform is a tactic, a true marketing strategy goes much deeper. It starts with understanding your business, your audience, and your growth goals so that every effort drives real results, not just views.
That is why we use the STAAR method. This 360-degree approach ensures all your marketing efforts work together to fuel long-term growth. When you are in your business every day, it can be hard to see the bigger picture. An outside perspective can uncover blind spots, identify missed opportunities, and bring clarity to what will actually drive growth. That is the value of hiring someone, even if it is just for help with strategy.
If you want to implement the strategy yourself, we are happy to create the plan so you can run with it. If you prefer a full-service approach, we can execute it for you. No matter what, it all starts with the right strategy.
How much do you cost?
We get asked about our pricing a lot, and we understand why, you just want a clear answer. Here’s the thing: our rates typically range between $1,500 and $5,000, depending on the level of support your business needs.
Some businesses just need a strategy they can implement themselves, while others prefer us to handle everything. We offer flexible, a la carte options for individual services, or you can opt for a full-service solution where we act as your fractional marketing team.
There are no setup fees, no onboarding costs, and we don’t work with contracts. We want to make it easy to start working with us, without any extra hurdles.
Instead of guessing what might fit, let’s chat. No pressure, no hard sell, just a conversation to determine what makes the most sense for your business.
How do you measure success?
Revenue is the ultimate goal, but success is about more than just the final number. The key is tracking the right indicators that lead to revenue growth.
During the strategy formulation, we determine which KPIs matter most for your business. These guide our marketing efforts and help us measure progress along the way. Instead of focusing on surface-level metrics, we track the numbers that show real impact.
Every campaign is built with a clear path to growth. We continuously analyze results and refine the approach to ensure everything is working toward increasing your revenue.
Do you offer free consultations or audits before we commit?
Yes. A discovery call is always free. While our time is valuable, we never charge for an initial conversation. It is important for us to understand your business, your goals, and your challenges before deciding if we are the right fit.
Not every business needs our services, and we are not the right agency for everyone. That is why we take the time to have an honest conversation upfront. We will assess your current marketing efforts, answer your questions, and provide insights to help you move forward, whether you work with us or not.
There is no pressure and no obligation. Just a conversation to see if we can help you grow.
Why is Game of Tones your favorite Futurama episode?
My wife and I disagree on this. The Devil's Hands are Idle Playthings is her favorite and it's a very close 2nd for me.
But Game of Tones is my favorite becuase of the story with Fry's mom. There were several jokes throughout the series about how little Fry's family cared about him, but that wasn't true.
At the end of this episode, Fry gets to visit his mom in one of her dreams. It's clear she missed him. From her perspective remember, Fry went to work one night and was never heard from again. For the rest of her life, she never knew what happened to her son. It had to be actually devastating for her.
That moment in her dream is my favorite moment of the whole series.
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Things we care about (but you probably don’t)
Things about marketing and what not
